One of the strongest characteristics of youth is fullness of the cheeks. The cheekbones are largely responsible for defining your face, highlighting the eyes and creating balance with your other facial features. A deficient cheek structure can make your face appear drawn and gaunt. Augmenting your face’s bony prominence such as cheeks, brows or chin can improve upon your overall facial harmony dramatically. Cheek augmentation can be done by itself or may be part of a face lift or other facial surgery.